ever lose a month?

The month of October is a hazy blur for me. No, I'm not referencing a drug-induced stupor. Rather, a work-induced stupor.

After months of work and preparation, the Walmart Smart Network was launched. I am a Asst. Broadcast Producer on the account and boy, did we have a lot to do in the month leading up to the official start.

There is really no way to glam it up--I am talking about TV screens in Walmart. But the really remarkable thing is, with this new High Definition network, over 100 million+ weekly Walmart shoppers will be exposed to these screens starting in 2010. For right now, its starting in 300+ stores and 50 to 60 a month added for all of 2009.

So the next time you are in a Walmart with HD screens trying to sell you crap, think of me fondly--and the month of October I sacrificed so you know what latest products are on Rollback.

-BR